000			02720cam a22003254a 4500
008			100914s2012 enka b 001 0 eng
010			_a 2010039401
020			_a9780521167376
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5414 _b.D66 2010
082	0	0	_a658.8 _222
084			_aBUS058000 _2bisacsh
100	1		_aDonovan, Robert J.
245	1	0	_aPrinciples and practice of social marketing : _ban international perspective _cRob Donovan and Nadine Henley
260			_aCambridge : _aNew York : _bCambridge University Press, _c2012.
300			_axix, 504 p. : _bill. ; _c25 cm.
520			_a"This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing"-- _cProvided by publisher.
504			_aIncludes bibliographical references (p. 429-484) and index.
505	8		_aMachine generated contents note: List of figures; List of tables; Preface; Acknowledgements; 1. Social marketing and social change; 2. Principles of marketing; 3. Social marketing and the environment; 4. Advocacy and environmental change; 5. Principles of communication and persuasion; 6. Models of attitude and behaviour change; 7. Research and evaluation; 8. Ethical issues in social marketing; 9. The competition; 10. Segmentation and targeting; 11. The marketing mix; 12. Using media in social marketing; 13. Using sponsorship to achieve changes in people, places and policies; 14. Planning and developing social marketing campaigns and programmes; 15. Case study: the Act-Belong-Commit Campaign promoting positive mental health; Index.
650		0	_aSocial marketing
650		7	_aBUSINESS & ECONOMICS / Sales & Selling _2bisacsh.
700	1		_aHenley, Nadine
035			_a(IMchF)fol13386238
526	0		_aMARK920 _5UOWD
005			20170126101026.0
001			63340
003			UOWD
942			_cREGULAR
999			_c28496 _d28496