000			01624cam a22002294a 4500
999			_c28497 _d28497
001			63341
010			_a 2005022466
020			_a9781412916349
040			_aDLC
082	0	0	_a361/.0068/8
100	1		_aAndreasen, Alan R., _d1934- _941893
245	1	0	_aSocial marketing in the 21st century _cAlan R. Andreasen
260			_aThousand Oaks, Calif. : _bSAGE Publications, _cc2006.
300			_axi, 264 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 237-252) and index.
505	0		_aSocial change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
520			_aThe goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.
526	0		_aMARK920
650		0	_aSocial marketing _92975
856			_uhttps://uowd.box.com/s/ap4u8vw7yrwuckctej3xha0ouw03s8wd _zLocation Map
942			_cREGULAR _2ddc