000			04326nam a22003138a 4500
008			150511s2016 nyu 000 0 eng
020			_a9781259584176
020			_a1259584178 (alk. paper)
040			_aDLC _beng _cDLC
042			_apcc
050	0	0	_aHD57.7 _bZ557 2016
082	0	0	_a658.4/092 _223
100	1		_aZinn, Ray
245	1	0	_aTough things first : _bleadership lessons from Silicon Valley's longest serving CEO _cRay Zinn
263			_a1511
260			_aNew York : _bMcGraw-Hill, _cc2016.
300			_axvi, 250 p. ; _c24 cm.
505	0		_aBusiness as a body : disciplining an organization from head to foot -- The brain -- The eyes -- The heart -- The body -- Entrepreneurialism ? building of companies that last the ages -- Nurturing corporate culture -- Making people important -- Processes, policies and procedures -- Finance and finances -- Growth creation and management.
650		0	_aLeadership
650		0	_aCorporate culture
650		0	_aEntrepreneurship
035			_a(IMchF)fol15680269
500			_aSilicon Valley pioneer Ray Zinn, CEO of top microchip company Micrel for 37 years, shows entrepreneurs and executives how to lead and succeed by tackling the Tough Things First</p> <p>In high school, Ray Zinn's track coach told him he was too short to run the hurdles. Ray took this as a challenge and, after months of hard training, became the fastest hurdler on the team. That drive and self-discipline is, to Zinn, the essence of the entrepreneurial spirit. It's what pushed him to achieve the impossible, founding a Silicon Valley microchip company--without venture capital--and turning it into a global empire with an enviable 37-year track record as CEO.</p> <p>Tough Things First, the distillation of Ray Zinn's astonishing career as CEO of Micrel, is a comprehensive head-to-toe training program for entrepreneurs and leaders--based on hard-won lessons in business and in life. Zinn's tough-love approach gives you the guidance you need to:</p> <p>* Find your vision, set your goals, and make them happen<br> * Build your business like you'd train your body: with heart, soul, mind, and passion<br> * Master the psychological disciplines that will sharpen your focus and drive<br> * Create a corporate culture that engages employees and inspires confidence<br> * Put people first and push them to achieve their personal best<br> * Tackle the tough jobs today--and ensure your success tomorrow</p> <p>Zinn tells you what it takes to succeed in a world where markets are constantly changing, new technologies are emerging, and small startups are going head to head with industry giants. He shows you how to be a good leader and what you can do to make yourself even better. He reveals why discipline is the first and most important step--for the entrepreneur and the organization--and why people are your single most valuable resource. He offers practical, no-nonsense advice on processes and procedures, finances and growth creation, changing markets and new technology. But that's not all.</p> <p>The key to your success, Zinn explains, lies in your mind, your body, your vision, and your heart. This book shows you how to develop these interconnected skills, how to integrate them into your life and work, and how to handle the tough things first.</p> <p><br> As the trailblazing founder and CEO of Micrel, Inc., one of the world's leading microchip companies, Ray Zinn bootstrapped his company, achieved consistent profitability, and delivered a total equity value of more than $800 million at its acquisition. In 37 years of leading this publicly traded microchip empire, he saw it through the dot-com bust and Great Recession--with only one unprofitable year--relying on his discipline as a leader, passion as an inventor, and training as an athlete. In 2015, Zinn stepped down as Micrel's CEO and is in the process of launching a Silicon Valley accelerator that will help business visionaries build profitable, enduring companies.
520			_aUsing a tough-love approach to business and life, this book tells leaders about the interconnected corporate mind, eyes, body and heart, and how discipline - for the entrepreneur and for the organization - is the first and most important step.
005			20170126101033.0
001			63411
003			UOWD
942			_cREGULAR
999			_c28566 _d28566