000			01992cam a22003378a 4500
008			150127s2015 nyu 000 0 eng
010			_a 2015001219
020			_a9780071847865
040			_aDLC _beng _cDLC
042			_apcc
050	0	0	_aHF5415.13 _b.A877 2015
082	0	0	_a658.8/72 _223
084			_aBUS043000 _2bisacsh
100	1		_aAtchison, Shane
245	1	0	_aDoes it work? : _b10 principles for delivering true business value in digital marketing _cShane Atchison, Jason Burby, Foreword by Sir Martin Sorrell, CEO, WPP
263			_a1505
260			_aNew York : _bMcGraw-Hill, _cc2015.
300			_axii, 355 p. : _bill. ; _c25 cm.
520			_a"You can collect all the consumer data in the world, but it's not worth much if you aren't using it to move your business forward...Today, marketers and advertisers can do so much more than launch campaigns and hope for the best. Thanks to data, they can finally know what works and doesn't, and use that information to become more effective in the future..That's where this groundbreaking marketing guide comes into play...From POSSIBLE, one of the world's most successful digital marketing agencies, Does Your Marketing Work? reveals 10 easy-to-understand principles for building a higly creative organization that thrives on data. You'll learn how to how to set business goals, inspire great ideas, find the right people, measure what matters, and act on insight. The book explains how to evaluate everything from simple projects to long-term brand vitality--all the while keeping the field wide open for brilliant creative work..."-- _cProvided by publisher.
650		0	_aMarketing _xManagement
650		0	_aInternet marketing
650		0	_aBusiness planning
650		7	_aBUSINESS & ECONOMICS / Marketing / General _2bisacsh
700	1		_aBurby, Jason
035			_a(IMchF)fol15562445
700			_aSorrell, Martin, _eForeword by
005			20170126101034.0
001			63421
003			UOWD
942			_cREGULAR
999			_c28576 _d28576