000			02130nam a2200241 a 4500
999			_c28693 _d28693
020			_a978-1846144035
082			_a330.019 TH MI
100			_aThaler, Richard H. _917013
245	1	0	_aMisbehaving : _bhow economics became behavioural _cRichard H. Thaler
246			_aMisbehaving : the making of behavioral economics
260			_aLondon : _bAllen Lane, an imprint of Penguin Books, _cc2015.
300			_axiv, 415 p. : _bill. ; _c25 cm.
520			_aTraditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions. Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber"--Cover jacket.
526	0		_aMARK217
650		7	_aEconomics _xPsychological aspects _92784
650		7	_aEconomics _9509
650		7	_aTraditional economics _917014
650		7	_aBehavioural economics _917015
856			_uhttps://uowd.box.com/s/dwwl7wpag5q1dnxa8tb3j6ubfj3sh1ah _zLocation Map