000			01586nam a2200217 a 4500
245	1	0	_aFoundations of marketing _cWilliam M. Pride ; O. C. Ferrell
008			160229n 000 0 eng d
260			_aBoston : _bCengage Learning, _cc2017.
100			_aPride, William M.
300			_axxvi, 470 p. [various pagings] : _bcol. ill. ; _c28 cm.
020			_a978-1305405769
520			_aIntroduce the essentials and latest trends in today's marketing with strong visuals and exciting, timely discussions found in the proven marketing text for students of all backgrounds - Pride/Ferrell's FOUNDATIONS OF MARKETING, 7E. This edition's extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate especially well with today's students who are striving for success in today's fast-paced, evolving business world. Captivating photos, screenshots, advertisements, and examples from actual life make concepts meaningful for students. A wealth of learning supplements, such as self-testing, videos, and an interactive marketing plan, further help your students develop critical decision-making and marketing skills.
650		7	_aMarketing _2sears
700			_aFerrell, O. C.
250			_a7th ed.
650		7	_aMarketing Trends _2sears
005			20170126101048.0
001			63596
003			UOWD
942			_cREGULAR
999			_c28750 _d28750