000			01874nam a22003378a 4500
008			151113s2016 cau b 001 0 eng
010			_a 2015041814
020			_a9781626565807
040			_aDLC _beng _cDLC
042			_apcc
050	0	0	_aHD59 _b.H436 2015
082	0	0	_a658.8/72 _223
100	1		_aHenricks, Barbara Cave
245	1	0	_aMastering the new media landscape : _bembrace the micromedia mindset _cBarbara Cave Henricks, Rusty Shelton
263			_a1602
260			_aOakland, CA : _bBerrett-Koehler Publishers, Inc., _cc2016.
300			_avi, 180 p. : _bill. ; _c22 cm.
504			_aIncludes bibliographical references and index.
650		0	_aInternet in public relations
650		0	_aInternet marketing
650		0	_aDigital media
650		0	_aInformation technology _xSocial aspects
700	1		_aShelton, Rusty
035			_a(IMchF)fol15951504
520			_aThis book explores the concepts of so-called "micromedia" such as earned, rented, and owned media, and assists the reader in maximizing a presence in all of them in order to create momentum and grow a large, loyal audience for one's message.
505	0		_a1. Welcome to the age of micromedia -- 2. Technology gives rise to new rules of communication -- 3. Understanding the opportunities in micromedia -- 4. Earned, rented, and owned : better together -- 5. Discoverability and the future of marketing -- 6. Online brand audit : getting your owned media infrastructure in shape -- 7. Blogs, bylines, and killer content : what you can learn from traditional media -- 8. The power of rented media -- 9. Getting the most out of rented media -- 10. Why traditional, earned media still packs a punch -- 11. Take the stage : launch a speaking career -- 12. Futureproof your media strategy.
005			20170126101053.0
001			63650
003			UOWD
942			_cREGULAR
999			_c28804 _d28804