000 | 03007nam a2200337 a 4500 | ||
---|---|---|---|
008 | 150923s2015 enka b 001 0 eng d | ||
020 | _a9781780675565 | ||
020 | _a1780672349 | ||
040 |
_aICrlF _beng _cICrlF _dICrlF |
||
082 | 0 | 4 |
_a659.1 _223 |
100 | 1 | _aVeksner, Simon | |
245 | 1 | 0 |
_a100 ideas that changed advertising _cSimon Veksner |
246 | 3 | _aOne hundred ideas that changed advertising | |
260 |
_aLondon : _bLaurence King Pub., _cc2015. |
||
300 |
_a216 p. : _bcol. ill. ; _c28 cm. |
||
520 | _aA chronological look at one hundred ideas that changed the advertising industry. | ||
504 | _aIncludes bibliographical references (p. 208-209) and index. | ||
650 | 0 |
_aAdvertising _xHistory |
|
650 | 0 | _aMarketing | |
650 | 0 | _aBranding (Marketing) | |
035 | _a(IMchF)fol15821104 | ||
505 | 0 | _aThe Poster -- Promotions -- Branding -- The Leaflet -- Press Advertising -- The Topical Ad -- Appropriation -- The Advertising Agency -- Publicity Stunts -- Regulation -- The Magazine -- Sex in Advertising -- Catalogues -- Product Placement -- Brand Characters -- Slogans -- Product Demonstration Ads -- Coupons -- Cinema Advertising -- Global Agency Networks -- Creatives -- Comparative Ads -- The Agency as Brand -- Celebrity Endorsement -- Public Service Advertising -- Direct Mail -- Stock Shots -- Women in the Workplace -- Radio -- Sponsorship -- Surrealism -- The Testimonial -- The Jingle -- Brand Managers -- Account Executives -- Television Advertising -- Research -- The USP -- The Infomercial -- Graphic Design -- The Brainstorm -- Awards -- The Personal Brand -- Ad School -- The Creative Revolution -- Humour -- The Challenger Brand -- The Hot Shop -- Brand Personality Theory -- The Political Attack Ad -- Campaigns -- Principles -- Democratization -- Professionalization -- Account Planning -- Superstar Directors -- Pop Music in Ads -- Product Parity -- Advertiser-Funded Channels -- The ESP -- Interesting Casting -- The Event Ad -- Word Of Mouth -- Not Advertising -- Semiotics -- The Trade Press -- Advertising as Fiction -- Anti-Capitalism -- Global Advertising -- Trade Ads -- Lifestyle Advertising -- Media Proliferation -- Scam -- The Micro-Network -- The Rise of the Visual -- Digital Post-Production -- Postmodernism -- The Tissue Meeting -- Ambient -- Mobile -- Customer-Relationship Management -- Separation of Media -- Open Plan -- Viral Marketing -- Social Media -- Online Advertising -- Decline of the Commission System -- The Dot-Com Boom -- TiVo -- Search -- Media Neutrality -- Advergames -- Branded Content -- Interactive Advertising -- Facebook -- YouTube -- User-Generated Content -- Twitter -- Neuromarketing -- Behavioural Economics. | |
650 | 7 |
_aBranding _2sears |
|
650 | 7 |
_aPress _2sears |
|
650 | 7 |
_aSocial media _2sears |
|
650 | 7 |
_aNeuromarketing _2sears |
|
005 | 20170126101053.0 | ||
001 | 63656 | ||
003 | UOWD | ||
942 | _cREGULAR | ||
999 |
_c28808 _d28808 |