000			01578cam a22003494a 4500
008			061010s2006 enka b 001 0 eng
010			_a 2006033563
015			_aGBA672008 _2bnb
016	7		_a013536916 _2Uk
020			_a9780470060278 (HB : alk. paper)
020			_a0470060271 (HB : alk. paper)
035			_a(OCoLC)ocm72799156
040			_aDLC _cDLC _dBAKER _dBWKUK _dYDXCP _dYDX _dIXA _dUKM _dDLC
043			_ae-uk---
050	0	0	_aHF5415.12.G7 _bB87 2006
082	0	0	_a658.8 _222
100	1		_aBurkitt, Hugh.
245	1	0	_aMarketing excellence : _bwinning companies reveal the secrets of their success / _cHugh Burkitt and John Zealley.
260			_aChichester, England ; _aHoboken, NJ : _bWiley, _cc2006.
300			_axiv, 373 p. : _bill ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMarketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good.
650		0	_aMarketing _zGreat Britain _vCase studies.
650		0	_aSuccess in business _zGreat Britain _vCase studies.
650		0	_aBusiness enterprises _zGreat Britain _vCase studies.
700	1		_aZealley, John.
710	2		_aMarketing Society.
005			20170126093359.0
001			20390
003			UOWD
942			_cREGULAR
999			_c2881 _d2881