| 000 | 01377pam a2200313 a 4500 | ||
|---|---|---|---|
| 008 | 061026s2007 njua b 001 0 eng | ||
| 010 | _a 2006036082 | ||
| 020 | _a9780470065273 (trade : alk. paper) | ||
| 020 | _a0470065273 (trade : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC _dICrlF |
||
| 050 | 0 | 0 |
_aHF5415.2 _b.B4587 2007 |
| 082 | 0 | 0 |
_a658.8/3 _222 |
| 245 | 0 | 0 |
_aMarket research best practice : _b30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR / _cedited by Peter Mouncey, Frank Wimmer. |
| 260 |
_aHoboken, NJ : _bWiley, _cc2007. |
||
| 300 |
_axxxv, 678 p. : _bill ; _c24 cm. |
||
| 490 | 1 | _aESOMAR world research publication | |
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aCollects discussion papers and case studies originally presented at European Society for Opinion and Marketing Research (ESOMAR) events that address issues in marketing research, discussing facilitation of decision-making and diversity, knowledge management, methodologies, and modeling. | ||
| 521 | 2 |
_aAdult _bFollett Library Resources. |
|
| 650 | 0 | _aMarketing research. | |
| 650 | 7 |
_aMarketing _xResearch. _2sears. |
|
| 700 | 1 | _aMouncey, Peter. | |
| 700 | 1 | _aWimmer, Frank. | |
| 830 | 0 | _aESOMAR world research publication. | |
| 005 | 20170126093359.0 | ||
| 001 | 20391 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c2882 _d2882 |
||