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| 999 |
_c28832 _d28832 |
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| 001 | 63680 | ||
| 010 | _a 2015039344 | ||
| 020 | _a9789351506430 | ||
| 040 | _aDLC | ||
| 082 | 0 | 0 | _a302.2/072 |
| 100 | 1 |
_aMytton, Graham _942952 |
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| 245 | 1 | 0 |
_aMedia audience research : _ba guide for professionals _cGraham Mytton, Peter Diem and Piet Hein van Dam |
| 250 | _a3rd ed. | ||
| 260 |
_aThousand Oaks, Calif. : _bSAGE Publications, Inc., _cc2016. |
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| 300 |
_axvi, 281 p. : _bill. ; _c24 cm. |
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| 500 | _aRevision of author's Handbook on radio and television audience research. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMass media _xResearch _xMethodology _95413 |
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| 700 | 1 |
_aDiem, Peter, _d1937- _942953 |
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| 700 | 1 |
_aDam, Piet Hein van, _d1967- _942954 |
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| 856 |
_uhttps://uowd.box.com/s/02a1atjudigo87adbco1r0l77npmrf97 _zLocation Map |
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| 942 |
_cREGULAR _2ddc |
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