000			02179nam a2200241 a 4500
245	1	0	_aResearch methods for media and communication _cNiranjala Weerakkody
008			160314n 000 0 eng d
260			_aSouth Melbourne, Vic. : _bOxford University Press, _cc2015.
100			_aWeerakkody, Niranjala
300			_axiv, 350 p. : _bill. ; _c25 cm.
020			_a9780195588033
505	0		_apt. 1. General introduction -- The research process -- Theoretical paradigms and concepts -- From choosing a topic to writing scholarly reports -- Writing research reports for non-academic settings -- Research ethics in media and communication -- Sampling -- Measurement -- pt. 2. Research approahces : quantitative -- Survey research -- Content analysis -- Experiments -- pt. 3. Research approaches : qualitative -- Research interviewing -- Focus groups -- Field studies -- pt. 4. Other research approaches -- Case study research -- Textual analysis -- pt. 5. Analysis of qualitative and quantitative data -- Analysing data.
520			_aResearch Methods in Media and Communication (Second Edition) is an engaging and easy-to-read introduction to media and communication research. It introduces readers to the qualitative and quantitative research methods commonly used in the social sciences, and provides a concise overview of the processes related to carrying out research in media and communication, journalism, and public relations. This user-friendly text guides students through the stages of designing, conducting, analysing and reporting on an original research project. Updated with contemporary case studies and real-life examples, the second edition is rich with learning support for media and communication students, including exercises to consolidate knowledge and handy hints for guidance on key aspects of the research process.
650		7	_aMass media _xResearch _xMethodology _2sears
650		7	_aCommunication _xResearch _2sears
650		7	_aAdvertising _xResearch _2sears
650		7	_aPublic relations _xResearch _2sears
250			_a2nd ed.
005			20170126101057.0
001			63694
003			UOWD
942			_cREGULAR
999			_c28845 _d28845