000			01639cam a2200349 a 4500
008			070222s2007 enka b 001 0 eng
010			_a 2007006914
020			_a9780470028803
020			_a0470028807
035			_a(OCoLC)ocm85018726
035			_a(OCoLC)85018726
040			_aDLC _cDLC _dBAKER _dBTCTA _dBWKUK _dYDXCP _dNLGGC _dDLC
050	0	0	_aHF5415.55 _b.D66 2007
082	0	0	_a658.8/12 _222
084			_a85.10 _2bcl
100	1		_aDonaldson, Bill, _d1948-
245	1	0	_aStrategic market relationships : _bfrom strategy to implementation / _cBill Donaldson, Tom O'Toole.
250			_a2nd ed.
260			_aChichester, England ; _aHoboken, NJ : _bWiley, _cc2007.
300			_axiv, 269 p. : _bill ; _c24 cm.
504			_aIncludes bibliographical references (p. [249]-262) and index.
505	0		_aIntroduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.
650		0	_aRelationship marketing.
650		0	_aStrategic alliances (Business)
650		0	_aBusiness networks.
650		0	_aIndustrial management.
700	1		_aO'Toole, Tom, _d1966-
005			20170126093400.0
001			20394
003			UOWD
942			_cREGULAR
999			_c2885 _d2885