000			01778nam a2200241 a 4500
999			_c28859 _d28859
001			63708
020			_a9783642544835
082			_a302.23 ME DI
245	1	0	_aMedia convergence handbook - vol.1 : _bjournalism, broadcasting, and social media aspects of convergence _cedited by Artur Lugmayr; Cinzia Dal Zotto
260			_aHeidelberg : _bSpringer, _cc2016.
300			_ax, 429 p. : _bcol. ill. ; _c24 cm.
490	1		_aMedia business and innovation
505	0		_aPreface.- Media Convergence - Some Introductory Perspectives.- Convergence Challenges in Journalism and Publishing.- Convergence and Broadcast Media.- Social Media Aspects of Convergence.
520			_aThe Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.
650		7	_aConvergence (Telecommunication) _940009
650		7	_aMass media and technology _939512
650		7	_aBroadcasting _943101
650		7	_aTECHNOLOGY & ENGINEERING / Mechanical _98
700			_aLugmayr, Artur, _eEdited by _936592
700			_aDal Zotto, Cinzia, _eEdited by _943102
856			_uhttps://uowd.box.com/s/ngio56k6h1k1xl0pde6quxn39jvx91ii _zLocation Map
942			_cREGULAR _2ddc