000			03068cam a22003978a 4500
008			150827s2015 enk 000 0 eng
020			_a9780749468736
020			_z9780749468743 (ebk)
040			_aDLC _beng _cDLC
042			_apcc
043			_ae-uk---
050	0	0	_aHD59 _b.G686 2015
082	0	0	_a659.2 _223
084			_aBUS052000 _aBUS002000 _aBUS043000 _2bisacsh
100	1		_aGregory, Anne, _d1953-
245	1	0	_aPlanning and managing public relations campaigns : _ba strategic approach _cAnne Gregory
250			_a4th ed.
263			_a1512
260			_aLondon : _aPhiladelphia : _bKogan Page, _cc2015.
300			_avii, 214 p. : _bill. ; _c24 cm.
490	0		_aPR in practice
520			_a"Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. Planning and Managing Public Relations Campaigns is widely regarded as one of the best 'how-to' guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP's Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel's Corporate Revolution; the UK Department of Culture, Media & Sport's First World War Centenary Commemorations; and Lanson's campaign for unbiased.co.uk. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series consists of accessible, practical introductions to day-to-day public relations practice and management issues. The series' action-oriented approach keeps practitioners' knowledge and skills up to date"-- _cProvided by publisher.
650		0	_aPublic relations _xManagement
650		0	_aPublic relations _zGreat Britain
650		7	_aBUSINESS & ECONOMICS / Public Relations _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Advertising & Promotion _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Marketing / General _2bisacsh
035			_a(IMchF)fol15854967
505	0		_aChapter - 01: Planning and Managing; the context;Chapter - 02: Public relations in context;Chapter - 03: Starting the planning process;Chapter - 04: Research and analysis;Chapter - 05: Communication theory and setting aims and objectives;Chapter - 06: Knowing the Publics and Messages;Chapter - 07: Strategy and tactics;Chapter - 08: Timescales and resources;Chapter - 09: Knowing what has been achieved: Evaluation and review
651		7	_aGreat Britain _2sears
650		7	_aPublic relations _2sears
005			20170126101102.0
001			63776
003			UOWD
942			_cREGULAR
999			_c28910 _d28910