000			02628cam a22002778a 4500
999			_c28913 _d28913
001			63779
020			_a9781259232541
040			_aDLC
082	0	0	_a658.8/3420973
100	1		_aMothersbaugh, David L. _9837
245	1	0	_aConsumer behavior : _bbuilding marketing strategy _cDavid L. Mothersbaugh, Del I. Hawkins
250			_a13th ed.
260			_aNew York, NY : _bMcGraw-Hill Education, _cc2016.
300			_axxiv, 786 p. : _bcol ill. ; _c26 cm.
500			_aHawkins's name appears first on earlier editions.
505	0		_aPart I - Introduction Chapter 1 - Introduction Part II - External Influences Chapter 2 - Cross-cultural Variations in Consumer Behavior Chapter 3 - The Changing American Society: Values Chapter 4 - The Changing American Society: Demographics and Social Stratification Chapter 5 - The Changing American Society: Subcultures Chapter 6 - The American Society: Family and Households Chapter 7 - Group Influence on Consumer Behavior * Part Two Cases Cases 2-1 through 2-8 Part III - Internal Influences Chapter 8 - Perception Chapter 9 - Learning, Memory, and Product Positioning Chapter 10 - Motivation, Personality, and Emotion Chapter 11 - Attitudes and Influencing Attitudes Chapter 12 - Self-Concept and Lifestyle * Part Three Cases Cases 3-1 through 3-9 Part IV - Consumer Decision Process Chapter 13 - Situational Influences Chapter 14 - Consumer Decision Process and Problem Recognition Chapter 15 - Information Search Chapter 16 - Alternative Evaluation and Selection Chapter 17 - Outlet Selection and Purchase Chapter 18 - Post-Purchase Processes, Customer Satisfaction, and Customer Commitment * Part Four Cases Cases 4-1 through 4-8 Part V - Organizations as Consumers Chapter 19 - Organizational and Buyer Behavior * Part Five Cases Cases 5-1 through 5-2 Part VI - Consumer Behavior and Marketing Regulation Chapter 20 - Marketing Regulation and Consumer Behavior * Part Six Cases Cases 6-1 and 6-2 Appendix A Consumer Research Methods Appendix B Consumer Behavior Audit
520			_aBuilds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall.
526			_aMARK217, MARK936
650	0	0	_aConsumer behavior _zUnited States _9838
650	0	0	_aMarket surveys _zUnited States _9839
650	0	0	_aConsumer behavior _zUnited States _vCase studies _9840
700			_aHawkins, Del I. _9841
700			_aMothersbaugh, Linda L., _eContributing by _98827
700			_aTom, Gail, _eContributing by _98828
942			_cREGULAR _2ddc