000			03119nam a2200289 a 4500
999			_c28997 _d28997
001			63905
020			_a9783319100906
040			_aUOWD
082			_a658.05 TU EF
100			_aTurban, Efraim _911403
245	1	0	_aElectronic commerce : _ba managerial and social networks perpective / _cEfraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
250			_a8th, rev ed.
260			_aCham : _bSpringer, _cc2015.
300			_axxxviii, 791 p. : _bill. ; _c26 cm.
490	1		_aSpringer texts in business and economics
505	0		_aOverview of Electronic Commerce -- E-Commerce: Mechanisms, Infrastructure, and Tools -- Retailing in Electronic Commerce: Products and Services -- Business-to-Business E-Commerce -- Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce -- Mobile Commerce and Ubiquitous Computing -- Social Commerce: Foundations, Social Marketing, and Advertising -- Social Enterprise and Other Social Commerce Topics.- Marketing and Advertising in E-Commerce -- E-Commerce Security and Fraud Issues and Protections -- Electronic Commerce Payment Systems -- Order Fulfillment Along the Supply Chain -- EC Strategy, Globalization, and SMEs -- Implementing EC Systems: From Justification to Successful Performance -- E-Commerce: Regulatory, Ethical, and Social Environments -- Launching a Successful Online Business and EC Projects.
520			_aThroughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
526			_aISIT204
650		7	_aElectronic commerce _91605
650		7	_aElectronic commerce _xManagement _915025
700			_aKing, David _914618
700			_aLee, Jae Kyu _915026
700			_aLiang, Ting-Peng _915027
700			_aTurban, Deborrah C. _915028
856			_uhttps://uowd.box.com/s/2glxikuzj0wtk1gbox3iexrxsdoyx9b7 _zLocation Map
942			_cREGULAR _2ddc