000			01651nam a2200229 a 4500
245	1	0	_aCreating a brand identity : _ba guide for designers _cCatharine Slade-Brooking
008			160523n 000 0 eng d
260			_aLondon : _bLaurence King Publishing, _cc2016.
100			_aSlade-Brooking, Catharine
300			_a160 p. : _bcol. ill. ; _c23 cm.
020			_a978-1780675626
520			_aCreating A Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
505	0		_aBranding basics -- Brand anatomy -- Brand strategy -- The design process -- Research -- Analysis -- Concept development -- Delivering the final design.
650		7	_aBrand name products _2sears
650		7	_aBranding (Marketing) _2sears
650		7	_aTrademarks _xDesign _2sears
650		7	_aAdvertising _xbrand name products _2sears
005			20170126101122.0
001			64137
003			UOWD
942			_cREGULAR
999			_c29160 _d29160