000 01236cam a22002538a 4500
999 _c2918
_d2918
001 20427
010 _a 2007007266
020 _a9781599041230 (hardcover)
020 _a9781599041254 (ebook)
040 _aDLC
082 0 0 _a381/.142
100 1 _aMacGregor, Robert C.,
_d1951-
_956632
245 1 0 _aE-commerce in regional small to medium enterprises /
_cRobert MacGregor and Lejla Vrazalic, authors.
260 _aHershey, PA :
_bIdea Group Pub.,
_cc2007.
300 _ap. cm.
504 _aIncludes bibliographical references and index.
520 _a"This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate"--Provided by publisher.
650 0 _aElectronic commerce.
_91605
650 0 _aSmall business.
_91078
650 0 _aStrategic alliances (Business)
_94857
700 1 _aVrazalic, Lejla.
_936969
856 _uhttps://uowd.box.com/s/hculmcgdfwvlcey9hmnvxmfpudp2022w
_zLocation Map
942 _cREGULAR
_2ddc