000			02055cam a22002298a 4500
999			_c29196 _d29196
001			64174
020			_a9780134010496
040			_aDLC
082	0	0	_a659.20973 WI PU
100	1		_aWilcox, Dennis L. _92567
245	1	0	_aPublic relations writing and media techniques / _cDennis L. Wilcox, Bryan H. Reber
250			_a8th ed.
260			_aBoston : _bPearson, _cc2016.
300			_axv, 368 p. : _bill. ; _c29 cm.
500			_aIncludes index.
505	0		_aPart 1. Role Chapter 1. What Is Public Relations? Chapter 2. The Evolution of Public Relations Chapter 3. Ethics and Professionalism Chapter 4. Public Relations Departments and Firms Part 2. Process Chapter 5. Research Chapter 6. Program Planning Chapter 7. Communication Chapter 8. Evaluation Part 3. Strategy Chapter 9. Public Opinion and Persuasion Chapter 10. Conflict Management: Dealing with Issues, Risks, and Crises Chapter 11. Reaching Diverse Audiences Chapter 12. Public Relations and the Law Part 4. Tactics Chapter 13. The Internet and Social Media Chapter 14. Preparing Materials for Mass Media Chapter 15. Radio and Television Chapter 16. Meetings and Events Part 5. Application Chapter 17. Corporations Chapter 18. Entertainment, Sports, and Tourism Chapter 19. Politics and Government Chapter 20. Global Public Relations Chapter 21. Nonprofit, Health, and Education
520			_aClearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts
650		0	_aPublic relations _zUnited States _91593
650		0	_aPublic relations _zUnited States _xAuthorship _92568
700	1		_aReber, Bryan H. _92569
942			_cREGULAR _2ddc