000			02027nam a2200217 a 4500
999			_c29254 _d29254
001			64233
020			_a9781473722644
082			_a338.88 MI IN
100			_aPeng, Mike _951427
245	1	0	_aInternational business _cMike Peng and Klaus Meyer
250			_a2nd ed.
260			_aHampshire : _bCengage Learning Emea, _cc2016.
300			_axxii, 606 p. : _bcol. ill. ; _c27 cm.
505	0		_aPART ONE FOUNDATIONS 1 Globalizing Business 2 Formal Institutions: Political, Economic and Legal Systems 3 Informal Institutions: Culture, Religion and Languages 4 Firms Resources: Competitiveness and Growth PART TWO BUSINESS ACROSS BORDERS 5 Trading Internationally 6 Investing Abroad Directly 7 Exchange Rates PART THREE GLOBALIZATION 8 European Integration 9 Global Integration and multilateral organizations 10 Socially Responsible Business PART FOUR THE FIRM ON THE GLOBAL STAGE 11 Starting International Business 12 Foreign Entry Strategies 13 Competitive Dynamics 14 Global Strategies and Acquisitions PART FIVE OPERATIONS IN THE GLOBAL MNE 15 Operations in the Global MNE 16 People in the MNE 17 Customers and Suppliers of the MNE PART SIX INTEGRATIVE CASES Integrative Cases.
520			_aThe second edition of International Business offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. This edition has been fully updated to reflect the rapidly changing world of business, including more coverage of emerging economies and trading blocks. The text's comprehensive coverage is arranged around one central question - what determines the success and failure of firms around the globe? Scholarly research is used throughout to help answer this question and to facilitate learning of the key concepts.
650		7	_aGlobalizing Business _951428
650		7	_aInternational business _9530
700			_aMeyer, Klaus _951429
856			_uhttps://uowd.box.com/s/yuu435ylnj972fapgz1u0bp2uq66xusa _zLocation Map
942			_cREGULAR _2ddc