000 02299nam a2200361 a 4500
008 070809s2016 caua b 001 0 eng
015 _aGBA790943
_2bnb
016 7 _a014276450
_2Uk
020 _a9781446273395
035 _a(OCoLC)ocn181069247
040 _aUKM
_cUKM
_dYDXCP
_dBTCTA
_dBAKER
_dBWKUK
_dNLGGC
_dDLC
042 _alccopycat
050 0 0 _aHD30.4
_b.E75 2008
082 0 4 _a650.072
_222
084 _a85.03
_2bcl
100 1 _aEriksson, Paivi
245 1 0 _aQualitative methods in business research
_cPaivi Eriksson, Anne Kovalainen
260 _aLos Angeles :
_bSAGE,
_cc2016.
300 _ax, 363 p. ;
_c25 cm.
504 _aIncludes bibliographical references (p. 311-328) and indexes.
650 0 _aBusiness
_xResearch
650 0 _aQualitative Research
700 1 _aKovalainen, Anne
035 _a(IMchF)fol12145883
250 _a2nd ed.
520 _aCovering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.
505 0 _aPART 1: THE BUSINESS OF QUALITATIVE RESEARCH Chapter 1: Introduction Chapter 2: Research Philosophy Chapter 3: Research Design and Process Chapter 4: Research Questions and Literature Review Chapter 5: Access and Relationships Chapter 6: Ethics in Research PART 2: WORKING WITH QUALITATIVE DATA Chapter 7: Introduction to Qualitative Data Chapter 8: Interviews and Observations Chapter 9: Digital Data Chapter 10: Qualitative Content Analysis PART 3: QUALITATIVE RESEARCH APPROACHES Chapter 11: Case Study Research Chapter 12: Ethnographic Research Chapter 13: Action Research Chapter 14: Focus Group Research Chapter 15: Grounded Theory Research Chapter 16: Narrative Research Chapter 17: Discourse Theoretical Research Chapter 18: Critical Research Chapter 19: Feminist Research Chapter 20: Visual Research PART 4: WRITING, EVALUATING AND PUBLISHING Chapter 21: Writing Process Chapter 22: Evaluation Chapter 23: Publishing Chapter 24: Breaking the Boundaries.
650 7 _aQualitative Method
_2sears
005 20170126101130.0
001 64241
003 UOWD
942 _cREGULAR
999 _c29262
_d29262