000 01269cam a2200337 a 4500
008 150409s2014 nyu 001 0 eng d
010 _a 2015302369
020 _a9780804138734
020 _z9780804138741
035 _a(OCoLC)ocn892303643
040 _aHQD
_beng
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042 _alccopycat
082 0 4 _a658.4/063
_223
050 0 0 _aHD53
_b.P39 2014
100 1 _aPayne, Mark
245 1 0 _aHow to kill a unicorn :
_bhow the world's hottest innovation factory builds bold ideas that make it to market
_cMark Payne
260 _aNew York :
_bCrown Business,
_cc2014.
260 _c©2014
300 _a289 p. :
_bcol. ill. ;
_c25 cm.
546 _aText in English.
500 _aIncludes index.
520 _aThe president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining "magic" with money to bring to market unique products and ideas that will transform a company's business and growth.
650 0 _aCreative ability in business
650 0 _aNew products
_xManagement
650 7 _aMarketing
_0(OCoLC)fst01010167
_2fast
035 _a(IMchF)fol15657856
005 20170126101135.0
001 64307
003 UOWD
942 _cREGULAR
999 _c29324
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