000 | 01269cam a2200337 a 4500 | ||
---|---|---|---|
008 | 150409s2014 nyu 001 0 eng d | ||
010 | _a 2015302369 | ||
020 | _a9780804138734 | ||
020 | _z9780804138741 | ||
035 | _a(OCoLC)ocn892303643 | ||
040 |
_aHQD _beng _cHQD _dOCLCO _dBKL _dOQX _dYDXCP _dMEU _dHBS _dBTCTA _dBDX _dJBO _dOCLCF _dDLC |
||
042 | _alccopycat | ||
082 | 0 | 4 |
_a658.4/063 _223 |
050 | 0 | 0 |
_aHD53 _b.P39 2014 |
100 | 1 | _aPayne, Mark | |
245 | 1 | 0 |
_aHow to kill a unicorn : _bhow the world's hottest innovation factory builds bold ideas that make it to market _cMark Payne |
260 |
_aNew York : _bCrown Business, _cc2014. |
||
260 | _c©2014 | ||
300 |
_a289 p. : _bcol. ill. ; _c25 cm. |
||
546 | _aText in English. | ||
500 | _aIncludes index. | ||
520 | _aThe president of innovation consultancy firm Fahrenheit 212 describes the company's methodology for combining "magic" with money to bring to market unique products and ideas that will transform a company's business and growth. | ||
650 | 0 | _aCreative ability in business | |
650 | 0 |
_aNew products _xManagement |
|
650 | 7 |
_aMarketing _0(OCoLC)fst01010167 _2fast |
|
035 | _a(IMchF)fol15657856 | ||
005 | 20170126101135.0 | ||
001 | 64307 | ||
003 | UOWD | ||
942 | _cREGULAR | ||
999 |
_c29324 _d29324 |