| 000 | 02569cam a2200361 a 4500 | ||
|---|---|---|---|
| 008 | 140331s2014 maua b 001 0 eng | ||
| 010 | _a 2014005467 | ||
| 020 | _a9781625271464 | ||
| 040 |
_aDLC _beng _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD58.9 _b.F864 2014 |
| 082 | 0 | 0 |
_a658.4/063 _223 |
| 084 |
_aBUS041000 _aBUS063000 _aBUS020000 _aBUS019000 _2bisacsh |
||
| 100 | 1 | _aFurr, Nathan | |
| 245 | 1 | 4 |
_aThe innovator's method : _bbringing the lean startup into your organization _cNathan Furr, Jeff Dyer |
| 260 |
_aBoston : _bHarvard Business Review Press, _c2014. |
||
| 300 |
_aix, 268 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (pages [243]-250) and index. | ||
| 520 |
_a"A radical new method-adapting the latest techniques honed by successful start-ups-for managing innovation in established businesses. Call it "lean start-up," "design thinking," or "agile." No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market-without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a "lean start-up" approach to innovation in established businesses. The Innovator's Method takes managers through these new practices for managing innovation. With detailed cases from the authors' work implementing these ideas with companies such as Intuit, NEC, P&G, Virgin Airlines, Kia, Folio, Citi, Hallmark, and Verizon, The Innovator's Method picks up where Jeff Dyer's The Innovator's DNA leaves off, showing how to test, validate and commercialize ideas with the lean and agile techniques that successful entrepreneurs use"-- _cProvided by publisher. |
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| 650 | 0 | _aOrganizational effectiveness | |
| 650 | 0 |
_aManagement _xTechnological innovations |
|
| 650 | 0 | _aConsumers' preferences | |
| 650 | 7 |
_aBUSINESS & ECONOMICS / Management _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Strategic Planning _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Development / Business Development _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Decision-Making & Problem Solving _2bisacsh |
|
| 700 | 1 |
_aDyer, Jeff _c(Professor of strategy) |
|
| 035 | _a(IMchF)fol15177575 | ||
| 005 | 20170126101139.0 | ||
| 001 | 64368 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c29379 _d29379 |
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