000			03546nam a2200265 a 4500
999			_c29422 _d29422
001			64413
020			_a9781472456328
082			_a.
100			_aAffinito, Letizia _959326
245	1	0	_aSocialize your patient engagement strategy : _bhow social media and mobile apps can boost health outcomes _cLetizia Affinito, John Mack
260			_aSurrey, UK : _bGower, _cc2015.
300			_axix, 230 p. : _bill. ; _c26 cm.
505	0		_aCreating and capturing patient value -- Digital health content regulations, guidelines and ethics -- Listening to patients can fuel more personalized communication -- The new online opinion leaders -- Building a winning digital communication for patients -- Developing an integrated marketing communication strategy -- Integrating digital into your marketing communications mix -- Digital patient storytelling and peer-influenced marketing -- Measuring the results of your digital efforts -- Crowdsourcing and co-creating for a patient-centered health.
520			_aSocialize Your Patient Engagement Strategy makes the case for a fundamentally new approach to healthcare communication; one that mobilizes patients, healthcare professionals and uses new media to enable gathering, sharing and communication of information to achieve patient-centricity and provide better value for both organizations (in terms of profit) and patients (in terms of better service and improved health). Letizia Affinito and John Mack focus on three priority areas for actions: Improving Health Literacy (e.g. web sites; targeted mass digital campaigns), Improving Self-care (e.g. self-management education; self-monitoring; self-treatment), Improving Patient Safety (e.g. adherence to treatment regimens; equipping patients for safer selfcare). The authors explain the healthcare context to the digital communications revolution; the emerging digital marketing and communications techniques that enable this revolution and the core elements behind a patient-driven digital strategy. Drawing on the authors’ research and consulting practices, as well as on the practical experience of managers in medium-large companies worldwide, the book provides a proven framework for improving the development and implementation of patient-centered digital communication programs in healthcare organizations. It is an engaging how-to/how-not-to book which includes tips, advice, and critical reviews that every stakeholder dealing with the healthcare system must have in order to participate in the evolving healthcare system and be more active in making strategic patient-centered choices. Socialize Your Patient Engagement Strategy includes interviews with experts and leading case histories of successful digital communication programs in the healthcare arena. While there are books that focus on specific healthcare communicators within different types of organizations, in their book the authors recognize that effective patient-centric communication crosses all organizational boundaries. That is, putting the patient first is a priority for ALL healthcare communicators.
650		7	_aCommunication in medicine _923718
650		7	_aMarketing of Health Services _959327
650		7	_aProfessional-Patient Relations _953947
650		7	_aDelivery of Health Care _95505
650		7	_aCommunication _93324
650		7	_aSocial Media _9877
650		7	_aMobile Applications _959328
700			_aMack, John _959329
856			_uhttps://uowd.box.com/s/h9s7x66x87tbcetegd7z254t9d87r5l4 _zLocation Map
942			_cREGULAR _2ddc