000			01800nam a2200217 a 4500
245	1	0	_aWhy customers would rather have a smartphone than a car : _brelationship retailing as an opportunity _cCor Molenaar
008			160614n 000 0 eng d
260			_aFarnham, Surrey, England : _bGower, _cc2015.
100			_aMolenaar, Cor
020			_a978-1472466563
505	0		_aAbout the author -- Introduction -- The world we want -- Look now -- buy later -- Human factors as an accelerator of change -- Payment traffic -- The field of futurology -- What choices do we have? -- The world we get -- Signs of disruption -- The place of shops in the city centre -- Communication the basis of customer relationships -- The challenge for shops and shopping centres -- Learning from practice -- Innovation or disruption? : the reality -- Cornerstones of change, on the road to the future -- Bibliography -- Index.
650		7	_aConsumer behavior _2sears
650		7	_aElectronic commerce _2sears
650		7	_aCustomer relations _2sears
300			_avi, 208 p. : _bill. ; _c26 cm.
520			_aWhy Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and Apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not causes of changing customer behaviour? The new generation buys differently from the baby boomers; they have different priorities and preferences. The internet has changed us in the way we think, act and communicate. Whilst many retailers now understand the need for chan.
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