| 000 | 02466cam a2200313 a 4500 | ||
|---|---|---|---|
| 008 | 151023s2016 nyu b 001 0 eng | ||
| 010 | _a 2015040932 | ||
| 020 | _a9781138830844 | ||
| 020 | _z9781315737034 (ebk) | ||
| 040 |
_aDLC _beng _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHD59 _b.J64 2016 |
| 082 | 0 | 0 |
_a659.2 _223 |
| 100 | 1 | _aJohnston, Jane | |
| 245 | 1 | 0 |
_aPublic relations and the public interest _cJane Johnston |
| 260 |
_aNew York ; _aLondon : _bRoutledge, Taylor & Francis Group, _cc2016. |
||
| 300 |
_avii, 213 p. : _bill. ; _c24 cm. |
||
| 490 | 0 |
_aRoutledge research in public relations ; _v7 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aPublic relations | |
| 035 | _a(IMchF)fol15934484 | ||
| 505 | 0 | _aThe Public Interest, Public Relations and Society 2. Theoretical Scaffolding and Critical Perspectives 3. Locating the Public Interest in Public Relations: Agency, Alliances and Pro Bono Publico 4. Communication and Media in the Public Interest 5. Culture and Public Interest: Community Voices, Social Inclusion and Participation 6. Social Captial and Capacity Building: Connecting Communities in the Public Interest 7. The Law, Social Change and the Public Interest 8. The Public Interest, Ethics and Values: From Moral Philosophy to Professional Codes 9. The Public Interest and Public Relations: Key Intersections and Considered Directions | |
| 650 | 7 |
_aBUSINESS & ECONOMICS / Advertising & Promotion _2sears |
|
| 520 | _aIn this book, Johnston seeks to put the public interest onto the public relations 'radar', arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book's themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics. | ||
| 005 | 20170126101150.0 | ||
| 001 | 64512 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c29520 _d29520 |
||