| 000 | 00731cam a22002534a 4500 | ||
|---|---|---|---|
| 008 | 080717s2008 njua b 001 0 eng | ||
| 010 | _a 2008274680 | ||
| 020 | _a9780470056233 (pbk. : alk. paper) | ||
| 020 | _a0470056231 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.A23 2008 |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aStrategic market management / _cDavid A. Aaker. |
| 250 | _a8th ed. | ||
| 260 |
_aHoboken, NJ : _bWiley, _cc2008. |
||
| 300 |
_axii, 322 p. : _bill ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aMARK344 MARK935 | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 005 | 20170126093408.0 | ||
| 001 | 20478 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c2969 _d2969 |
||