000			02088cam a22002418a 4500
999			_c29733 _d29733
001			64728
010			_a 2007004072
020			_a9781138143623
040			_aDLC
082	0	0	_a006.7
100	1		_aRayburn, Dan _939373
245	1	0	_aStreaming and digital media : _bunderstanding the business and technology _cDan Rayburn
260			_aLondon : _bFocal Press, _c2016.
300			_axx, 244 p. : _bill. ; _c24 cm.
490	0		_aNAB executive technology briefings
500			_aIncludes index.
505	0		_aIntroduction: The Current State Of The Streaming and Digital Media Industry Chapter 1: Why Get Into Streaming and Digital Media? Chapter 2: Technology Primer: The Basics of Streaming and Digital Media Chapter 3: The Four Keys to a Profitable Streaming or Digital Media Business Chapter 4: It's Not Childs Play: Learning From the Pitfalls from the Past Three Years Chapter 5: Quality and Content Are King and Queen of the Digital Media Realm Chapter 6: Streaming or Digital Media Project Management: How to Implement and Manage a Profitable Business Chapter 7: Beyond Streaming Media: What Streaming and Digital Media Means to Other Areas of a Media Business.
520			_aSteaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications.
650		0	_aStreaming technology _939374
650		0	_aVideo recordings industry _939375
856			_uhttps://uowd.box.com/s/72dl9d2t0hz0irdn4zdyafmee2yqfnzr _zLocation Map
942			_cREGULAR _2ddc