000 01750nam a22002538a 4500
999 _c29828
_d29828
010 _a 2016001248
020 _a9781138927711
082 0 0 _a338.4/730223
245 0 0 _aGlobal media giants
_cedited by Benjamin J. Birkinbine, Rodrigo Gomez, and Janet Wasko
260 _aNew York :
_bRoutledge,
_cc2017.
300 _axiii, 496 p. :
_bill. ;
_c26 cm.
520 _aGlobal Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.
650 0 _aMass media
_xEconomic aspects
_923028
650 0 _aMass media
_xManagement
_9317
650 0 _aMass media and globalization
_910927
700 1 _aBirkinbine, Benjamin J.,
_eEdited by
_950589
700 1 _aGomez, Rodrigo,
_eEdited by
_950590
700 1 _aWasko, Janet,
_eEdited by
_950591
856 _uhttps://uowd.box.com/s/mrl84zwc1gzc0g6ukj9t39mfl39i2fyz
_zLocation Map