000			03492nam a2200253 a 4500
999			_c30151 _d30151
001			65147
020			_a978-1349949182
082			_a320.01​4 EL MA
100			_aElder, Edward _930219
245	1	0	_aMarketing leadership in government : _bcommunicating responsiveness, leadership and credibility _cEdward Elder
260			_aLondon : _bPalgrave Macmillan, _cc2016.
300			_axi, 148 p. : _bill. ; _c22 cm.
490	1		_aPalgrave studies in political marketing and management
505	0		_aChapter 1. Resolving the Listening versus Leadership Dilemma -- Chapter 2. Responsiveness -- Chapter 3. Leadership -- Chapter 4. Credibility -- Chapter 5. Analysing and Advising Governing Leaders.
520			_aĹℓA very interesting study of the communication strategies of John Key and Barack Obama, showing both their similarities and their differences. It covers the need for politicians to acknowledge opposing views and show they have listened to the public, even if not ultimately agreeing with them. ℓ́ℓ ℓ́ℓ David Farrar, Former Political Advisor to the Prime Minister of New Zealand ℓ́ℓThe book has two excellent comparative case studies that it uses throughout in Barack Obama and John Key. It's insightful, thoroughly up to date, and suitable for use in classes on comparative politics, political marketing, political management and political communication. Additionally, there are a host of useful insights for practitioners. It's easy to read and engaging, meaning you want to keep reading it until the end. I couldn't put it down. I thought it was fascinating. Highly recommended for general audiences, students, scholars and practitioners. There's truly something for everyone in this wonderful book by this promising scholar.ℓ́ℓ ℓ́ℓ Ken Cosgrove, Associate Professor of Government, Suffolk University, USA This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies. It shows how new forms of communication that emphasise acknowledgement and respect for public criticisms and concerns can be used by governing leaders to show the public that they still have the leadership qualities they entered office with, despite the extra challenges that political office presents. The book outlines a new model, The Contemporary Governing Leaders' Communication Model, through which leaders can communicate their positive personal and professional qualities in government. The book illustrates this model in use through the communication of United States President Barack Obama and New Zealand Prime Minister John Key during their first terms in political office. Edward Elder is a recent PhD graduate from Politics and International Relations at the University of Auckland, New Zealand, whose research focuses on political marketing communication. He published a chapter in Political Marketing in the United States (2014) and an article in the Journal of Nonprofit & Public Sector Marketing.
650		7	_aMarketing _xPolitical aspects _930217
650		7	_aPOLITICAL SCIENCE / Essays _910968
650		7	_aPOLITICAL SCIENCE / Government / General _910969
650		7	_aPOLITICAL SCIENCE / Government / National _945586
650		7	_aPOLITICAL SCIENCE / Reference _945587
700			_aLees-Marshment, Jennifer, _eSeries Editor _930214
856			_uhttps://uowd.box.com/s/dymp5h5wyozul8g7tpw8jkc8hzuge3ps _zLocation Map
942			_cREGULAR _2ddc