000 02038cam a2200313 a 4500
008 061016s2007 maua b 001 0 eng
010 _a 2006034445
020 _a9781422101582
020 _a1422101584 (hardcover : alk. paper)
035 _a(OCoLC)ocm73503031
035 _a(OCoLC)73503031
040 _aDLC
_cDLC
_dBAKER
_dBTCTA
_dC#P
_dYDXCP
_dUBA
_dNLGGC
_dGZT
_dDLC
050 0 0 _aHD30.4
_b.E435 2007
082 0 0 _a658
_222
084 _a02.13
_2bcl
100 1 _aEllet, William
245 1 4 _aThe case study handbook :
_bhow to read, discuss, and write persuasively about cases
_cWilliam Ellet
260 _aBoston, Mass. :
_bHarvard Business School Press,
_c2007.
300 _avi, 272 p. :
_bill ;
_c24 cm.
504 _aIncludes bibliographical references and index.
505 2 _apt. 1. Analysis. How to analyze a case -- Case analysis demonstration -- Problems -- Decisions -- Evaluations -- pt. 2. Discussion. How to discuss a case -- pt. 3. Writing. How to write a case-based essay -- Problem essays -- Decision essays -- Evaluation essays -- pt. 4. Cases for analysis and writing. Allentown Materials Corporation : The electronic products division (abridged) -- General Electric : Major appliance business group (abridged) -- General Motors : Packard electric division -- Malaysia in the 1990's -- Whistler Corporation.
650 0 _aManagement
_vCase studies
_xStudy and teaching
520 _aEllet (Harvard Business School) draws from years of teaching students in MBA programs how to write case-based essays to create this text offering tips and practice on defining, analyzing, discussing, and finally writing about business cases. At the center of his instruction is how to recognize when an argument is required and what type should be employed. The writing section treats three types of essays: problem, decision, and evaluation, including examples of each. Five sample cases are provided at the end.
526 0 _aMGNT900
_5UOWD
005 20170126101243.0
001 65167
003 UOWD
942 _cREGULAR
999 _c30171
_d30171