| 000 | 01893nam a2200241 a 4500 | ||
|---|---|---|---|
| 999 |
_c30318 _d30318 |
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| 001 | 65314 | ||
| 020 | _a9789811021213 | ||
| 082 | _a384.068 HA ME | ||
| 100 |
_aHang, Min _93322 |
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| 245 | 1 | 0 |
_aMedia corporate entrepreneurship : _btheories and cases _cMin Hang |
| 260 |
_aSingapore : _bSpringer, _cc2016. |
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| 300 |
_ax, 172 p. : _bill. ; _c24 cm. |
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| 490 | 1 | _aMedia business and innovation | |
| 520 | _aThis book examines corporate entrepreneurship start-ups in the media industries and provides a timely solution to fill in the gap of academic as well as practical knowledge in this regard. It brings together new media venturing practices in the west and east and covers new media opportunities in various emerging forms, including gaming, Internet, mobile and webcasting business. The book presents case studies from major transnational media companies, highlights the industry specific characteristics of corporate entrepreneurship, and thus contributes to understanding the links between new business venturing and certain particular industries, so as to further explore the industry specific characteristics of entrepreneurship. This book also suggests a new approach to integrate economic and management theories for the study of media corporate entrepreneurship; while the two sets of theories are conflicting with each other, the book proposes a contingent model to reconcile different theories. This is an innovative approach and will be a valuable starting point to construct an interdisciplinary theoretical framework for new media business studies. | ||
| 650 | 7 |
_aEntrepreneurship _911 |
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| 650 | 7 |
_aSocial sciences _956948 |
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| 650 | 7 |
_aIndustrial management _9439 |
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| 650 | 7 |
_aCommunication _93324 |
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| 650 | 7 |
_aSociology _92935 |
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| 650 | 7 |
_aMass media _91544 |
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| 856 |
_uhttps://uowd.box.com/s/cgbjrg4crw6zxsfsh2ukhi29j62u1r2j _zLocation Map |
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| 942 |
_cREGULAR _2ddc |
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