| 000 | 02373pam a2200337 a 4500 | ||
|---|---|---|---|
| 008 | 121121s2016 enka 001 0 eng d | ||
| 015 |
_aGBB2B9226 _2bnb |
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| 020 | _a9780077174149 | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dUk |
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| 042 | _aukblcatcopy | ||
| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aJobber, David, _d1947- |
|
| 245 | 1 | 0 |
_aPrinciples and practice of marketing _cDavid Jobber and Fiona Ellis-Chadwick |
| 250 |
_a8th ed. _bDavid Jobber and Fiona Ellis-Chadwick |
||
| 260 |
_aBoston : _bMcGraw-Hill Higher Education, _cc2016. |
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| 300 |
_axxx, 813 p. : _bcol. ill ; _c27 cm. |
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| 500 | _aPrevious ed.: published as by David Jobber. 2010. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 |
_aMarketing _zEurope _vCase studies |
|
| 690 | 7 |
_aManagement and Business Studies _2blcoll |
|
| 035 | _a(Uk)016218783 | ||
| 526 | 0 | _aMARK101 | |
| 520 | _aThis textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice. | ||
| 700 | _aEllis-Chadwick, Fiona | ||
| 505 | 0 | _aTable of Contents Part 1: Fundamentals of Marketing 1. Marketing in the Modern Organization 2. The Marketing Environment 3. Consumer Behaviour 4. Organizational Buying Behaviour 5. Marketing Ethics and Corporate Social Responsibility 6. Marketing Research and Information Systems 7. Market Segmentation and Positioning Part 2: Creating Customer Value 8. Value Through Brands 9. Value Through Services 10.Value Through Relationships 11.Value Through Innovation 12. Value Through Pricing Part 3: Communicating and Delivering Customer Value 13. Integrated Marketing Communications 14. Mass Marketing Communications 15. Direct Marketing Communications 16. Digital Marketing and Social Media 17. Distribution Part 4: Marketing Planning for Strategic Advantage 18. Marketing Planning: An Overview of Strategic Analysis and Decision-Making 19. Analysing Competitors and Creating a Competitive Advantage 20. Product Strategy: Product Life-Cycle, Portfolio Planning and Product Growth Strategies 21. Global Marketing Strategy 22. Managing Marketing Implementation, Organization and Control. | |
| 005 | 20170126101303.0 | ||
| 001 | 65429 | ||
| 003 | UOWD | ||
| 942 | _cREGULAR | ||
| 999 |
_c30432 _d30432 |
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