000			01558cam a22002538a 4500
999			_c30510 _d30510
001			65507
010			_a 2015028062
020			_a9780190271510
040			_aDLC
082	0	0	_a302.23 PA CO
100	1		_aPavlik, John V. _95806
245	1	0	_aConverging media : _ba new introduction to mass communication _cJohn V. Pavlik, Shawn McIntosh
250			_a5th ed.
260			_aOxford ; _aNew York : _bOxford University Press, _c2016.
300			_axxxiii, 435 pages, 34 variously numbered pages ; _c28 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe changing media landscape. Mass communication and its digital Transformation -- Media literacy in the digital age -- Mass-communication formats. -- Print media: books, newspapers, and magazines -- Audio media: music recordings, radio -- Visual media: photography, movies, and television -- Interactive media: the internet, video games, and augmented reality -- Media perspectives. The impact of social media -- Journalism: from information to participation -- Advertising and public relations: the power of persuasion -- Media and society. Media ethics -- Communication law and regulation in the digital age -- Media theory and research -- Mass communication and politics in the digital age -- Global media in the digital age.
650		0	_aMass media _91544
650		0	_aDigital media _95705
650		0	_aInternet _9276
700	1		_aMcIntosh, Shawn _95807
856			_uhttps://uowd.box.com/s/ngio56k6h1k1xl0pde6quxn39jvx91ii _zLocation Map
942			_cREGULAR _2ddc