000 02554cam a22002898a 4500
999 _c30667
_d30667
001 65823
008 160727s2017 enk b 001 0 eng
010 _a 2016022825
020 _a9781138802551
020 _a9781138802568
040 _aDLC
082 0 0 _a658.4012 KA ST
100 1 _aKatsioloudes, Marios I.
_91398
245 1 4 _aThe strategic planning process :
_bunderstanding strategy in global markets /
_cMarios I. Katsioloudes with Arpi K. Abouhanian
250 _a2nd ed.
260 _aLondon :
_bRoutledge,
_cc2017.
300 _axiii, 391 p. :
_bill. ;
_c26 cm.
500 _aEarlier edition published as: Strategic management : global cultural perspectives for profit and non-profit organizations.
504 _aIncludes bibliographical references and index.
505 0 _aAn introduction to the strategic planning process (SPP) -- Contemporary issues in the strategic planning process (SPP) -- External strategic audit -- Internal strategic audit -- Strategic options - corporate level -- Strategic choice options - business and functional levels -- Implementing and executing strategies in the business and functional levels -- Evaluation and control in strategic planning -- A strategic planning process (SPP) model for the non-profit sector -- Strategic marketing for the public and the non-profit sectors -- A framework of global strategic planning.
520 _aStrategic management is a field that has diversity in approach and scope, but relative homogeneity in pedagogy. This book, a refreshed edition of its successful predecessor, brings something different to the field, by concisely introducing it with a focus on doing business in the Middle East and North Africa. Supplemented by online case studies and other resources, the reader is exposed to a plethora of concepts, theories, practical implications, and experiential exercises in the strategic management process. The updated text explores key regional issues, including the "Arab Spring", economic recession, corporate social responsibility, the role of women in business and the rise of emerging economies. The reader is encouraged to look at the world in light of the challenges many organizations are facing around the globe. Features like "Stop and Think Critically" and "Focus" points throughout each chapter encourage and inspire a thoughtful reading of the text.
650 0 _aStrategic planning
_9318
650 0 _aNonprofit organizations
_91399
650 0 _aGlobalization
_91400
700 1 _aAbouhanian, Arpi K.
_91401
942 _cREGULAR
_2ddc