000 01781pam a2200397 a 4500
008 041007s2005 nyua 000 0 eng
010 _a 2004114767
020 _a9781932857054 (pbk.)
020 _a1932857052 (pbk. : alk. paper)
040 _aDLC
_cDLC
_dDLC
_dICrlF
042 _apcc
050 0 0 _aHF5827.9
_b.H68 2005
082 0 0 _a659.101/9
_222
100 1 _aHoward, Martin.
245 1 0 _aWe know what you want :
_bhow they change your mind /
_cMartin Howard.
246 0 _iSubtitle on cover:
_aSecret tactics that influence what you buy, think and believe
260 _aNew York :
_bDisinformation,
_cc2005.
300 _a191 p. :
_bill ;
_c19 cm.
500 _aIntended as a companion-workbook to illustrate the ideas found in Douglas Rushkoff's Coercion : why we listen to what "they" say (1999).
520 _aExplains the subliminal and manipulative marketing tactics used by corporations and governments to influence consumers, discussing the retail industry, supermarkets, medical professionals, rock concerts, mass meetings, sporting events, and more.
521 2 _aAdult
_bFollett Library Resources.
650 0 _aSubliminal advertising
_vCase studies.
650 0 _aSubliminal projection
_vCase studies.
650 0 _aPersuasion (Psychology)
_vCase studies.
650 0 _aManipulative behavior
_vCase studies.
650 0 _aMass media
_xInfluence
_vCase studies.
650 0 _aMarketing
_xPsychological aspects
_vCase studies.
650 7 _aAdvertising
_vCase studies.
_2sears.
650 7 _aPersuasion (Psychology)
_vCase studies.
_2sears.
650 7 _aMass media
_xInfluence
_vCase studies.
_2sears.
650 7 _aMarketing
_xPsychological aspects
_vCase studies.
_2sears.
005 20170126093416.0
001 20589
003 UOWD
942 _cREGULAR
999 _c3078
_d3078