000			01957 a2200217 4500
999			_c30867 _d30867
001			nam a22 7a 4500
020			_a9781507823200
082			_a006.312 KH SE
100			_a Khan, Gohar F. _91552
245			_aSeven layers of social media analytics : _bmining business insights from social media text, action, networks, hyperlinks, apps, search engine and location data / _cGohar F. Khan
246			_a7 layers of social media analytics
260			_aGreat Britain : _bAmazon, _c2015.
300			_a189 p. : _bill. ; _c25 cm.
505			_aChapter 1: The Seven Layers of Social Media Analytics Chapter 2: Understanding Social Media Chapter 3: Social Media Text Analytics Chapter 4: Social Media Network Analytics Chapter 5: Social Media Actions Analytics Chapter 6: Social Media Apps Analytics Chapter 7: Social Media Hyperlinks Analytics Chapter 8: Social Media Location Analytics Chapter 9: Social Media Search Engine Analytics Chapter 10: Aligning Social Media Analytics with Business Goals.
520			_aThe book offers concepts, tools, tutorials, and case studies that business managers need to extract and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engines, and location layers. Social media analytics is about converting unstructured social media data into meaningful business insights. By the end of this book, you will have mastered the concepts, techniques, and tools used to extract business insights from social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make good business decisions. The book is non-technical in nature best suited for business managers, owners, consultants, students, and professors, etc.
650			_aSocial Media _9877
650			_aSearch Engine _91553
650			_aNetwork Analytics _91554
856			_uhttps://uowd.box.com/s/5tfcyofz1iagzl63whqgic1sfxmdzuij _zLocation Map
942			_cREGULAR