000			01443 a2200193 4500
999			_c30882 _d30882
008			170416b xxu||||| |||| 00| 0 eng d
020			_a9781138932845
082			_a303.482 TU IN
100			_aTuleja, Elizabeth A. _9720
245			_aIntercultural communication for global business : _bhow leaders communicate for success _cElizabeth A. Tuleja
260			_aNew York, NY : _bRoutledge, _cc2017.
300			_axx, 320 p. : _bill. ; _c23 cm.
505			_a* Culture in Business Contexts Case 1: Wal-Mart in Germany: Corporate Formula Does Not Fit the German Culture * Cultural Competence for Leaders Case 2: Appropriating the Samoan Culture: Another Nike Cultural Faux Pas * Culture and Identity Case 3: Cheerios Commercial: 30 Seconds that Exceeds: 30 Days of Controversy * Cultural Frameworks and Foundations Case 4: Best Buy: Is China Ready for the Big Box? * Culture and Context: Communication Case 5: Target Corporation and the "Urine Sandal" * Culture and World View Case 6: Nike, Inc.: Air Bakin' Blunder and The Council on American-Islamic Relations * Culture, Cognition, and Reasoning Case 7: Groupon: Advertising at Super Bowl XLV (45) * Culture and Leadership Case 8: Brew Time: Starbucks in the Indian Market.
650			_aIntercultural communication _9721
650			_aInternational business enterprises _zManagement _91601
650			_aLeadership _9299
650			_aGlobalization _zSocial aspects _91602
942			_cREGULAR