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001 | 19422722 | ||
010 | _a 2016963433 | ||
020 | _a9783319446981 | ||
040 | _aUOWD | ||
082 | _a174.4 HA ND | ||
245 | 1 | 0 |
_aHandbook of integrated CSR communication _cSandra Diehl ... [et al.] |
260 |
_aCham : _bSpringer, _cc2017. |
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300 |
_axiii, 501 p. : _bill. ; _c25 cm. |
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490 | _aCSR, Sustainability, Ethics & Governance | ||
505 | _aThe Concept of Integrated CSR Communication Introduction and Definition Part I: Theoretical Foundations of Integrated CSR Communication Part II: Managerial Aspects of Integrated CSR Communication Part III: Integrated CSR Communication and New Media Part IV: Intercultural Integrated CSR Communication Part V: Special Topics of Intercultural Integrated CSR Communication Research Outlook an Conclusion. | ||
520 | _aThis handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication. | ||
650 |
_aBusiness _941942 |
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_aIndustrial management _9439 |
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_aBusiness ethics _91122 |
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_aManagement _9140 |
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700 |
_aDiehl, Sandra, _eEdited by _92090 |
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700 |
_aKarmasin, Matthias, _eEdited by _941943 |
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_aMueller, Barbara, _eEdited by _941944 |
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700 |
_aTerlutter, Ralf, _eEdited by _941945 |
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700 |
_aWeder, Franzisca, _eEdited by _941946 |
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856 |
_uhttps://uowd.box.com/s/n8y450al2ckngb55mj94i0499dltaz12 _zLocation Map |
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_2ddc _cREGULAR |