000 02368nam a22003017a 4500
999 _c30942
_d30942
001 19422722
010 _a 2016963433
020 _a9783319446981
040 _aUOWD
082 _a174.4 HA ND
245 1 0 _aHandbook of integrated CSR communication
_cSandra Diehl ... [et al.]
260 _aCham :
_bSpringer,
_cc2017.
300 _axiii, 501 p. :
_bill. ;
_c25 cm.
490 _aCSR, Sustainability, Ethics & Governance
505 _aThe Concept of Integrated CSR Communication Introduction and Definition Part I: Theoretical Foundations of Integrated CSR Communication Part II: Managerial Aspects of Integrated CSR Communication Part III: Integrated CSR Communication and New Media Part IV: Intercultural Integrated CSR Communication Part V: Special Topics of Intercultural Integrated CSR Communication Research Outlook an Conclusion.
520 _aThis handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.
650 _aBusiness
_941942
650 _aIndustrial management
_9439
650 _aBusiness ethics
_91122
650 _aManagement
_9140
700 _aDiehl, Sandra,
_eEdited by
_92090
700 _aKarmasin, Matthias,
_eEdited by
_941943
700 _aMueller, Barbara,
_eEdited by
_941944
700 _aTerlutter, Ralf,
_eEdited by
_941945
700 _aWeder, Franzisca,
_eEdited by
_941946
856 _uhttps://uowd.box.com/s/n8y450al2ckngb55mj94i0499dltaz12
_zLocation Map
942 _2ddc
_cREGULAR