000			01689cam a2200301 i 4500
999			_c31029 _d31029
001			18743005
010			_a 2015949068
020			_a9780133892567
020			_a0133892565
040			_aBTCTA
082			_a006.312 GA SO
100	1		_aGanis, Matt, _d1963- _92633
245	1	0	_aSocial media analytics : _btechniques and insights for extracting business value out of social media _cMatthew Ganis, Avinash Kohirkar
260			_aNew York : _bIBM Press, _cc2016.
300			_axxxv, 268 p. : _bill. ; _c23 cm.
500			_aIncludes index.
504			_aIncludes bibliographical references and index.
505	0		_aPreface: Mining for gold (or digging in the mud) -- Data identification. Looking for data in all the right places -- Separating the wheat from the chaff -- Whose comments are we interested in? -- Timing is everything -- Social data: Where and why -- Data analysis. The right tool for the right job -- Reading tea leaves: discovering themes, topics, or trends -- Fishing in a fast-flowing river -- If you don't know what you want, you just may find it!: Ad Hoc exploration -- Rivers run deep: deep analysis -- The enterprise social network -- Information interpretation. Murphy was right! The art of what could go wrong -- Visualization as an aid to analytics -- Appendix A: Case study.
650		0	_aSocial media _xResearch _9874
650		0	_aData mining _9312
650		0	_aBusiness _vData processing _93291
650		0	_aWeb usage mining _92635
650		7	_aSocial media _9877
650		7	_aWeb usage mining _92635
700	1		_aKohirkar, Avinash _92636
856			_uhttps://uowd.box.com/s/5tfcyofz1iagzl63whqgic1sfxmdzuij _zLocation Map
942			_2ddc _cREGULAR