| 000 | 01090cam a22002298i 4500 | ||
|---|---|---|---|
| 999 |
_c31113 _d31113 |
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| 020 | _a9780409338355 | ||
| 082 | 0 | 4 | _a343.94084 SW MA |
| 100 | 1 |
_aSweeney, Brendan, _d1950- _93178 |
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| 245 | 1 | 0 |
_aMarketing and the law _cBrendan J. Sweeney, Mark Bender, Nadine Courmadias |
| 250 | _a5th ed. | ||
| 260 |
_aChatswood, N.S.W. _bLexisNexis Butterworths, _cc2015. |
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| 300 |
_axxxi, 751 p. : _bill. ; _c25 cm. |
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| 500 | _aIncludes bibliographical references and index. | ||
| 520 | _aMarketing and the Law, 5th edition adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications, offers practical advice on law affecting marketing decisions and explains how the law can be used to obtain a competitive advantage in market place. | ||
| 650 | 0 |
_aMarketing _xAustralia _vLaw and legislation _93179 |
|
| 700 | 1 |
_aBender, Mark _93180 |
|
| 700 | 1 |
_aCourmadias, Nadine _93181 |
|
| 856 |
_uhttps://uowd.box.com/s/cxwtfvj6w2cpiex8vwo6s6yc7q7lxsn4 _zLocation Map |
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