000			01730nam a22002415i 4500
999			_c31149 _d31149
001			19223330
010			_a 2016950615
020			_a9781473964273 (hardback)
020			_a9781473964280 (pbk.)
040			_aDLC
082			_a658.406 DA MA
100	1		_aDawson, Patrick _93542
245	1	0	_aManaging change, creativity and innovation _cPatrick Dawson, Constantine Andriopoulos
250			_a3rd ed.
260			_aLos Angeles : _bSage, _cc2017.
300			_axxvi, 638 p. : _bill. ; _c24 cm.
505			_aPart I: Foundations of Social Media Marketing Chapter 1. The Horizontal Revolution Chapter 2. Social Media Marketing Strategy Chapter 3. Social Consumers Chapter 4. Network Structure and Group Influence in Social Media Part II: The Four Zones of Social Media Chapter 5. Social Community Chapter 6. Social Publishing Chapter 7. Social Entertainment Chapter 8. Social Commerce Part III: Social Media Data Management and Measurement Chapter 9. Social Media for Consumer Insight Chapter 10. Social Media Metrics Case: Bellisio Foods' Michelina Engages Frozen Foodies by Jacqueline Rae Evans Case: A Startup Seeks to Solve Age-Old Problem with Social App by Amanda Steeley Case: The Gnome Experiment by Steve Shugartt
520			_aThe book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights.
650			_aOrganizational change _vManagement _93971
650			_aOrganizational change _vManagement _vCase studies _93972
650			_aCreative ability in business _vManagement _93973
942			_2ddc _cREGULAR