000			03027cam a22003258i 4500
999			_c31170 _d31170
001			000025535276
010			_a2005271174
020			_a9781743076811
040			_aUOWD
082	0	4	_a658.83420994 QU CO
100	1		_aQuester, Pascale G. _93645
245	1	0	_aConsumer behaviour : _bimplications for marketing strategy _cPascale Quester ... [et al.]
250			_a7th ed.
260			_aNorth Ryde NSW : _bMcGraw-hill education, _c2016.
300			_axxxi, 586 p. : _bcol. ill. ; _c28 cm.
500			_aIncludes index.
500			_aPreviously published: 2011.
504			_aIncludes bibliographical references and index.
505			_aIntroduction -- 1. Consumer behavior and marketing strategy -- Part 1. Consumer Decision Process: - 2. Situational influences -- 3. Problem recognition -- 4. Information search -- 5. Evaluating and selecting alternatives -- 6. Outlet selection and product purchase -- 7. Post-purchase processes, customer satisfaction, and consumer loyalty -- Part 2. Internal Influences: - 8. Perception -- 9. Learning and memory -- 10. Motivation, personality and emotion -- 11. Attitude and attitude change -- Part 3. External Influences: - 12. Australasian society: demographics and lifestyles -- 13. Household structure and consumption behavior -- 14. Group influence and communication -- 15. Social stratification -- 16. Culture and cross-cultural variations in consumer behavior.
520			_aThis is the seventh edition of the successful Australian adaptation of Consumer Behaviour by Quester et al (formerly Neal et al). Pascale Quester has taken the lead for this edition, along with Simone Pettigrew, and together these two greatly respected authors established a highly credible author team. They have produced a well-organised book that starts with the decision-making process before clearly articulating the various influences upon it. This edition covers contemporary topics such as social and mobile consumer behaviour, environmentally friendly products, ethics and the impact of the Internet on consumer protection and privacy. Each chapter is enhanced by a suite of fresh new vignettes, case studies and advertisements, both global and local. Currency and accuracy are once again a key strength of this text with all new case studies, adverts, data and research. The cases also reflect the increasingly global nature of consumer behaviour with contributions from academics across Australia, New Zealand, Asia and the Middle East. This rich print and digital package guides students' exploration into the field of consumer behaviour through a student-friendly layout and design.
650		0	_aConsumer behavior _xAustralia _93646
650		0	_aMarket surveys _xAustralia _93647
650		0	_aConsumer behavior _zCase studies _xAustralia _913425
650		0	_aRelational databases _93649
700	1		_aPettigrew, Simone _93650
700	1		_aKopanidis, Foula _93651
700	1		_aHill, Sally Rao _93652
700	1		_aHawkins, Del I. _9841
942			_2ddc _cREGULAR