000			01869 a2200205 4500
999			_c31173 _d31173
020			_a9780349121420
082			_a153.83 IY AR
100			_aIyengar, Sheena _941042
245			_aThe art of choosing _cSheena Iyengar
260			_aLondon : _bAbacus, _c2012.
300			_aviii, 336 p. : _bill. ; _c20 cm.
500			_aNotes: This book is about how people make choices in their lives as consumers and individuals. This will be an interesting read for anyone marketing or sales roles and anyone interested in understanding what influences personal decision-making behaviors. Recommended reading.
520			_aEvery day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use this book as your companion and guide for the many challenges ahead. Table of Contents: * The call of the wild * A stranger in strange lands * Song of myself * Senses and sensibility * I, Robot? * Lord of the things * And then there were none * Epilogue * Notes * Bibliography.
650			_aOrganisation & Management _vManagement Skills _941043
650			_aOrganisation & Management _vMarketing _941044
650			_aOrganisation & Management _vPersonal Development _941045
856			_uhttps://uowd.box.com/s/y2udsmwngmosx8gksvcgfdwtd3o8rxla _zLocation Map