| 000 | 01451 a2200217 4500 | ||
|---|---|---|---|
| 999 |
_c31200 _d31200 |
||
| 020 | _a9783319488592 | ||
| 082 | _a658.802 | ||
| 100 |
_aTench, Ralph _93876 |
||
| 245 |
_aCommunication excellence : _bhow to develop, manage and lead exceptional communications |
||
| 260 |
_aCham, Switzerland : _bPalgrave Macmillan, _cc2017. |
||
| 300 |
_axxxii, 215 p. : _bill. ; _c24 cm. |
||
| 505 | _aIntroduction.- Part I: Connected Organisations.- Commandment 1: Globalised.- Commandment 2: Mediatised.- Commandment 3: Reflective.- Part II: Influential Departments.- Commandment 4: Embedded.- Commandment 5: Datafied.- Commandment 6: Strategised.- Part III: Ambitious Professionals.- Commandment 7: Sagacious.- Commandment 8: Linked.- Commandment 9: Solid.- The Future Of Excellent Communication: From A Soft To A Hard Discipline.- About the European Communication Monitor And Its Methodology.- References. | ||
| 520 | _aExploring the implications of 10 years of data from over 22,000 communication professionals across Europe, with case studies and interviews with chief communication officers from top companies and organizations, this book provides an insight into how to build, develop and lead excellent communication. | ||
| 650 |
_aCommunication _93324 |
||
| 700 |
_aZerfass, Ansgar _93879 |
||
| 700 |
_aTench, Ralph _93876 |
||
| 700 |
_aVerhoeven, Piet _93880 |
||
| 700 |
_aVercic, Dejan _93877 |
||
| 700 |
_aVerhoeven, Ansgar _95024 |
||
| 942 | _cREGULAR | ||