| 000 | 00883cam a2200205 a 4500 | ||
|---|---|---|---|
| 999 |
_c31231 _d31231 |
||
| 001 | 52759 | ||
| 020 | _a9781292089959 | ||
| 040 | _aSINTU | ||
| 082 | 0 | 4 | _a658.85132012 WI ES |
| 100 | 1 |
_aWirtz, Jochen _9848 |
|
| 245 | 1 | 0 |
_aEssentials of services marketing / _cJochen Wirtz, Christopher Lovelock |
| 250 | _a3rd ed. | ||
| 260 |
_aSingapore : _bPearson, _cc2018. |
||
| 300 |
_a670 p. : _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 520 | _a "Essentials of Services Marketing delivers streamlined coverage of services marketing topics with an exciting global outlook. With its visual learning aids and clear language, students read less to learn more. For undergraduate services marketing courses."--Publisher's website. | ||
| 650 | 0 |
_aService industries _xMarketing _9846 |
|
| 700 | 1 |
_aLovelock, Christopher H. _94227 |
|
| 942 | _cREGULAR | ||