000			01658nam a22002057a 4500
999			_c31284 _d31284
008			210609b xxu||||| |||| 00| 0 eng d
020			_a9783981373424
082			_a658.4012 LU BU
100			_aLurin, Pierre A. _94723
245			_aBusiness planning for managers and entrepreneurs : _bhow to write better business plans that set you apart _cPierre Alexandre Lurin
260			_aBerlin : _bInvestaura Publications, _cc2014.
300			_a324 p. : _bill. ; _c22 cm.
500			_awith 100 illustrations and case studies from ICT industry -- cover
520			_aThis guide is the ultimate reference for business planning practitioners. Following an introduction, it contains 13 chapters: Getting Started - Structuring a business plan - a Case study of a UMTS service provider - What can we learn from the dot.com crash? Financial Statements and Valuation - Understanding financial statements - Valuing businesses - Checklist of common pitfalls Forecasting Revenues and Costs - Forecasting is an art - Forecasting on the supply side - Forecasting demand Advanced Techniques - Knowing your competitors - Value chain and business model - Scenario planning - Valuing business opportunities as 'Real Options' 'Business Planning for Managers and Entrepreneurs' is illustrated with 100 pictures, including examples and case studies from the ICT industry.
526			_aMGNT943, ENTR903
650			_aBusiness Planning _xManagers _931165
650			_aBusiness Planning _xEntrepreneurs _931166
856			_uhttps://elibrary.gemzplatform.com/business-planning-for-managers-and-entrepreneurs/?autologin_code=ZjAAct0WkseNSxQp3RiZuCsY9MIdobY9 _zEbook
942			_cREGULAR