000			02000pam a2200253 a 4500
999			_c31292 _d31292
020			_a9781473723702
082	0	4	_a658.84 DO IN
100	1		_aDoole, Isobel, _d1954- _94470
245	1	0	_aInternational marketing strategy : _banalysis, development and implementation / _cIsobel Doole, Robin Lowe, Alexandra Kenyon
250			_a7th ed.
260			_aAustralia : _bCengage Learning, _cc2016.
300			_axxvi, 465 p. : _bill. col. ; _c27 cm.
500			_aPrevious ed.: London: Thomson Learning, 2004.
504			_aIncludes bibliographical references and index.
520			_aInternational Marketing Strategy has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.
650		0	_aExport marketing _vManagement _94471
650		0	_aExport marketing _xManagement _zCase studies _94472
700	1		_aLowe, Robin, _d1945- _94473
700	1		_aKenyon, Alexandra _96985