000			01894cam a22002538i 4500
999			_c31379 _d31379
010			_a 2017002138
020			_a9781138197466
082	0	0	_a658.4012 CA BU
100	1		_aCamillus, John C., _94861
245	1	4	_aThe business of humanity : _bstrategic management in the era of globalization, innovation, and shared value _cJohn C. Camillus, Bopaya Bidanda, N. Chandra Mohan
260			_aBoca Raton : _bCRC Press/Routledge, _c2018.
300			_axvii, 173 p. : _bill. ; _c25 cm.
520			_aCompanies across the world, for a variety of reasons, are committing to incorporating social responsibility into their business models and finding that their profits are growing and their long-term sustainability is enhanced -- building “humanity” into their business models as the driver of economic, environmental and social sustainability. The Business of Humanity (BoH) proposition leads to humane decisions and actions that will increase the profits generated and, importantly, reduce missteps when entering a new and untested market. It responds to humankind in business decisions by recognizing and demonstrating the innovation and revenue growth potential of emerging markets at the bottom of the pyramid. This book is based on the lessons drawn from case studies and offfers a commonsense rationale for the power of the BoH proposition. The framework is pragmatic -- a framework and a process -- and enables companies to develop and confidently implement value-adding strategies based on the BoH proposition.
650		0	_aSocial responsibility of business _91120
650		0	_aStrategic planning _9318
650		0	_aGlobalization _xEconomic aspects _92254
650		0	_aTechnological innovations _xEconomic aspects _94862
650		0	_aValues _94863
700	1		_aBidanda, Bopaya _94864
700	1		_aMohan, N. Chandra _94865